This Cookie Notice describes how we use cookies (and what they are) and the choices that you have to manage the cookies that we use. Throughout this Cookie Notice, we use capitalized terms defined in the Privacy Policy.
What are Cookies?
As is common practice with almost all professional websites, this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information the cookies gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored. However this may downgrade or ‘break’ certain elements of the site’s functionality.
For more general information on cookies, see the Wikipedia article on HTTP Cookies.
How We Use Cookies
We use cookies for a variety of reasons detailed below. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not, in case they are used to provide a service that you use.
When you enter your contact details on a web form on an Elkridge site, in order to subscribe, download a white paper or request information about Elkridge’s products and services, your contact details may be stored in a cookie on your device. This information is then accessed on subsequent visits to elkridgeadvisors.com sites, allowing us to track and record the sites you have visited and the links you have clicked, in order to better personalize your online experience, and future Elkridge communications.
If you choose to receive marketing emails or newsletters from Elkridge, we may track whether you’ve opened those messages and whether you’ve clicked on links contained within those messages, through the use of web beacons and personalized URLs embedded in these communications. This allows Elkridge to better personalize future communications and limit these communications to subjects that are of interest to you.
Cookie Law
Cookie Law means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003.
Elkridge participates in the Digital Advertising Alliance (DAA and DAAC) self-regulatory program for digital online advertising (see http://www.aboutads.info/ or http://youradchoices.com/ in the US and youradchoices.ca in Canada). Elkridge advertisements that are targeted to you will be identified with the Ad Choices icon. If you do not want this information to be used for serving you targeted advertisements, you can click here to opt-out. This will allow you to access and update your preferences. Please note that this does not opt you out of being served non-targeted advertising.
Some of our websites use Google Analytics cookies. Information collected by Google Analytics cookies will be transmitted to and stored by Google on servers in the United States of America in accordance with its privacy practices. To see an overview of privacy at Google and how this applies to Google Analytics, visit https://www.google.com/policies/privacy/. You may opt out of tracking by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.
We participate in the Adobe Marketing Cloud Device Co-op to understand how you use our websites and apps across different devices, in order to deliver tailored promotions based on your interests. You can learn more about how Adobe does this, and how to opt-out, at https://cross-device-privacy.adobe.com/.
First-Party Cookies
Cookies set by the Company or by a third party on our behalf.
First-party functional cookies
These cookies allow the Site to remember choices you make (such as your user name, language or the region you are in). If you do not allow these cookies then some or all of these services may not function properly
First-party performance cookies
These cookies gather data about how visitors use our Site and/or Services in order to enhance the performance of our Site and Services. For instance, they allow us to count visits and traffic sources so that we can measure and improve the performance of our Site. They also show us how visitors interact with the Site. If you do not allow these cookies, we will not be able to monitor the performance of our Site and Services.
First-party targeting cookies
These cookies are used to deliver targeted advertisements. They are also used to measure the effectiveness of our advertising campaigns. These cookies remember that you have visited a website and this information may be shared with other companies. These cookies collect Device and Usage information as well as Location Information about your browsing habits in order to make advertising relevant to you and your interests.
Personalized Ads
These cookies are used to deliver advertisements that are more relevant to your interests. They allow us and our advertising partners to track which pages, products, or services you have viewed on our Site, recognize you across different sessions, browsers, and devices, and show you ads on third-party websites and social media platforms that align with your demonstrated interests, also known as retargeting.
They help provide a consistent advertising experience across multiple devices by associating your browsing patterns, often using anonymized identifiers such as hashed email addresses, cookie IDs, or mobile advertising IDs.
These cookies also allow us to measure the effectiveness of advertising campaigns by tracking impressions, clicks, and conversions. They enable the generation of aggregated statistics and reports about ad reach, audience engagement, and campaign performance.
Advertising cookies are used to build anonymous audience profiles to understand user preferences, trends, and demographics. They also help attribute visits, sign-ups, or purchases to specific campaigns to evaluate return on investment.
The types of data collected by these cookies may include device information such as device type, operating system, browser type, and screen resolution; usage information such as pages visited, links clicked, and time spent on the Site; location information derived from your IP address; and advertising identifiers including cookie IDs, pixel tags, or mobile advertising IDs.
We may share this data with trusted third-party advertising networks and social media platforms, who may combine it with other information they hold about you to deliver interest-based advertising across their networks.
Personalized advertising cookies are not set without your prior consent where required by law. You can withdraw your consent or update your cookie preferences at any time through our Cookie Settings tool. You may also opt out of personalized ads through industry-wide mechanisms such as the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA) opt-out tools.
Analytics
Analytics cookies help us understand how visitors interact with our Site and its features. They collect information about which pages are visited, how long users spend on the Site, how they navigate between pages, and what actions they take. This data allows us to evaluate the performance of the Site, identify areas for improvement, and optimize the user experience.
These cookies gather information about the device you are using, including device type, operating system, and browser type, as well as usage patterns such as pages visited, clicks, and time spent. They may also collect approximate location information derived from your IP address.
By analyzing this information, we can monitor traffic sources, understand user behavior, and make data-driven decisions to enhance the functionality, content, and overall performance of the Site.
Some of these analytics cookies are set by third-party service providers who help us measure and report on Site performance. These third parties may combine this data with other information they have collected, but the data is used only to improve Site performance and user experience.
Analytics cookies are only set with your consent where required by law, and you can adjust your cookie preferences or withdraw consent at any time through our Cookie Settings tool.
